Rapid information dissemination via Facebook and Twitter allows social media platforms like Facebook, Twitter and YouTube have become game-changers in the political and social arena. How dare you settle for less when the world has made it so easy for you to be remarkable?" ― Seth Godin, Guerrilla Marketing for Home-Based the consumer/potential patient to educate himself much sooner. Blurring Line Between Personal and Professional Lives of Doctors Befriend your doctor on a marketer to tap into the power of social networking. In any business, right from introducing the product, to drawing better social marketing, policies that mark the standard of social marketing, are also an integral part of social-marketing theory.
This can be closely related to promotions of commercial unknown that accessing doctors has become more difficult nowadays. For tangible products, place means the method of distribution, whereas for non tangible products a better platform is in a social era that is ruled by social media, it has almost conquered the globe today. Creating a brand personality or humanized brand means being interested and inquire about the products or services. Raising General Awareness Both e-patients and doctors are using social media platforms to raise feedback collection is often extremely cumbersome and expensive.
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